My process: explained

Embracing the Unknown: My Process in Creative Strategy

In a world that relentlessly pushes us towards faster, higher, and more efficient solutions, I take a different approach to creative strategy—one that blends mindfulness with a deep appreciation for the outdoors. This unique perspective not only defines my personal brand but also guides my process in developing engaging, inclusive, and impactful campaigns. I invite you to step into my world, where my strategy starts with a breath of fresh air.

Gathering Insights

My process begins long before the brainstorming sessions. It starts with immersion—immersing myself in the environment and experiences of my target audience. This might mean taking shopping at their favorite stores or participating in a community event. Through these experiences, I gather not just data, but feelings, conversations, and the unspoken needs of people. This method helps me understand barriers like financial constraints, physical limitations, and cultural inclusiveness, which are often overlooked in traditional market research.

Mindful Ideation

Back from the field, my ideation process is heavily influenced by periods of mindfulness practiced outside. These moments of reflection are crucial for synthesizing insights without the typical office distractions. I use this time to sketch out the skeletal framework of my campaigns, focusing on authenticity and emotional resonance. My goal is to create messages that do not just speak to the audience but speak for them, advocating for accessibility and inclusion in every space.

Strategic Development

With a clear and mindful approach to the needs and desires of the audience, I begin crafting the strategy. This involves detailed planning on how to use storytelling to bridge the gap between the brand and its consumers. I lean on my background in data analytics to decide which platforms and media will best carry the message, ensuring each campaign is tailored to reach the audience effectively and efficiently.

Collaboration and Refinement

No strategy is developed in isolation. Collaboration is key. I engage with creators, marketers, and stakeholders, bringing them into the loop early on. Feedback is encouraged in this phase. This iterative process of refinement ensures that the strategy is robust, dynamic, and flexible enough to adapt to unforeseen challenges.

Execution and Impact

The final step is the execution, where all the meticulous planning comes to life. However, the job isn’t done there. I monitor the impact through engagement metrics and direct feedback, learning and adjusting in real-time. This feedback loop is essential for understanding the actual reach and effect of the campaign, informing future strategies.

All Together Now

My creative strategy process is more than just a job; it's a commitment to making products and experiences accessible and enjoyable for everyone. By integrating mindfulness in creative strategy, I work to develop campaigns that are not only effective but also equitable and inspiring. Each step in my process is a step towards a more inclusive and connected world.

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