Flight Health
Objective
Reimagine and redesign the brand identity for Flight Health, a mobile and web application for specialist doctors, as part of a Brandathon competition, focusing on simplifying its complex concept and making it approachable, trustworthy, and reliable for doctors and patients.
What we've done
- Research and Discovery
- Design Direction
- Color Exploraion
- Visual Components
- Logo and Typography
Creative Process
- Research:
- Gained insight into the brand’s core values, competitors, and industry trends.
- Sketching:
- Created initial logo concepts inspired by the research insights.
- Digital Design:
- Converted sketches into digital designs using Adobe Illustrator.
- Refinement:
- Made iterations based on client feedback to ensure alignment with brand values.
- Finalization:
- Delivered the final design in various formats for both print and digital use.
Results
- Brand Impact:
- A new, cohesive identity aligned with the brand's values, enhancing brand perception.
- Performance Metrics:
- Increased website traffic and social media engagement post-launch.
- The rebranding was featured in several local publications.
Conclusion
Through strategic research and a collaborative design process, the rebranding of Flight Health resulted in a visually appealing and effective identity. The design successfully simplified the brand’s message, strengthened its alignment with target audience expectations, and contributed to measurable improvements in engagement and brand awareness.
